Using Digg to Boost PayPerPost
Those PayPerPost guys are clever monkeys (and I don't say that just because occassionally they send me a few bucks). Dan Rua made a post about using PayPerPost to make money blogging, and it ended up on digg. Now they're offering $12 to anyone that posts about it getting dugg. Which will just increase exposure to his post, in turn creating more exposure for PayPerPost. It makes my head spin.
Does using their own hype engine to boost themselves detract, or enhance their service? It certainly is an easy way to prove the concept works. They're also very savy about tweaking the noses of the blog establishment to get free press (I haven't taken offers to PhotoShop Michael Arrington of TechCrunch into something embarressing... not yet, anyway). Now they just need to get on CNet or a few more mainstream news outlets, and it could really take off.
(though the real question is how effective this sort of thing is, and whether it really has a better return on investment than old-fashioned ads. I want to think it does, but there are no hard numbers available)
One of Dan's best points is that something like PayPerPost may be a more natural advertising medium than what the ridiculous old-media plays MySpace, YouTube and other 2.0 companies are pulling, at the insistance of the old grey men that have bought them. No one is going to have their opinion swayed by a Dodge Caliber page on MySpace. But if MySpace users started giving their honest opinions on the Caliber, in return for a few bucks from PayPerPost?
Well, that's the question, isn't it?
EDIT: Dan left a comment that his original post was not paid for by PayPerPost, so I corrected the information above. Thanks, Dan!
Tags: payperpost, blogging, advertising
Does using their own hype engine to boost themselves detract, or enhance their service? It certainly is an easy way to prove the concept works. They're also very savy about tweaking the noses of the blog establishment to get free press (I haven't taken offers to PhotoShop Michael Arrington of TechCrunch into something embarressing... not yet, anyway). Now they just need to get on CNet or a few more mainstream news outlets, and it could really take off.
(though the real question is how effective this sort of thing is, and whether it really has a better return on investment than old-fashioned ads. I want to think it does, but there are no hard numbers available)
One of Dan's best points is that something like PayPerPost may be a more natural advertising medium than what the ridiculous old-media plays MySpace, YouTube and other 2.0 companies are pulling, at the insistance of the old grey men that have bought them. No one is going to have their opinion swayed by a Dodge Caliber page on MySpace. But if MySpace users started giving their honest opinions on the Caliber, in return for a few bucks from PayPerPost?
Well, that's the question, isn't it?
EDIT: Dan left a comment that his original post was not paid for by PayPerPost, so I corrected the information above. Thanks, Dan!
Tags: payperpost, blogging, advertising
posted by JJeffryes at 1:53 PM
1 Comments:
Thanks for the post mention...I would note that my post was NOT a paid post, just a distillation of what I've learned by digging into the company, competitors and CGM market. Keep up the great blogging!
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