Mobile and Social interaction is replacing websites as the best way for brands to engage with consumers, according to PepsiCo in an article on MobileMarketer.com.
“I can envision a world where the browser might no longer exist, when all investments in Web sites might be for naught,”
-- Bonin Bough
In the long term, easy and ubiquitous always wins over complexity and features. The result is more and more people mostly interact with the web, and therefor the world, through their phones, Twitter, and Facebook. They only go to the "full web" when they need something specific.
This has huge implications for website design and marketing. Instead of a starting point, a website is now a place a viewer arrives after engaging with a brand somewhere else -- a friend's Facebook feed, a tweet, a scanned 2D Barcode, or in the case of a phone app or mobile site, they may never arrive at a brand website. Strategies must account for different and many experiences, which requires more planning and more expertise. On the plus side, it also allows for more engagement, deeper loyalty and more information on consumers.
Don't get caught napping as this change hits the market like so many companies did back when the web hit. The brands that embrace mobile and social the fastest will leapfrog the ones that don't.
“I can envision a world where the browser might no longer exist, when all investments in Web sites might be for naught,”
-- Bonin Bough
In the long term, easy and ubiquitous always wins over complexity and features. The result is more and more people mostly interact with the web, and therefor the world, through their phones, Twitter, and Facebook. They only go to the "full web" when they need something specific.
This has huge implications for website design and marketing. Instead of a starting point, a website is now a place a viewer arrives after engaging with a brand somewhere else -- a friend's Facebook feed, a tweet, a scanned 2D Barcode, or in the case of a phone app or mobile site, they may never arrive at a brand website. Strategies must account for different and many experiences, which requires more planning and more expertise. On the plus side, it also allows for more engagement, deeper loyalty and more information on consumers.
Don't get caught napping as this change hits the market like so many companies did back when the web hit. The brands that embrace mobile and social the fastest will leapfrog the ones that don't.
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